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Pricing Guide

Compare Pricing Models — Merchant Services

compare pricing models merchant services interchange-plus flat-rate surcharge

Compare pricing models for merchant services — interchange-plus, flat-rate, surcharge, cash discount, and dual pricing side by side. This payment processing pricing comparison covers every major model so you can see exactly how costs, transparency, and fit differ across business types. Every model has a different cost structure, transparency level, and fit for different business types. The wrong model costs you thousands per year in avoidable fees. For a full narrative explanation of each model, see the payment processing pricing guide. According to Federal Reserve interchange fee data, average debit interchange is significantly below what flat-rate processors charge — meaning most businesses overpay by default.

Need help choosing?

3 questions to find your pricing model.

Cost Comparison

Payment Processing Cost Comparison at $20,000/Month

The table below lets you compare pricing models at identical volume so the cost difference is clear. Assuming $20,000/month card volume, 400 transactions, $50 average ticket, standard consumer credit card mix. For businesses processing large B2B invoices or recurring payments, ACH payment processing can reduce costs even further — flat fees of $0.20–$1.50 per transaction regardless of dollar amount.

Pricing ModelRate StructureEst. Monthly CostEst. Annual CostNet to Merchant
Interchange-Plus RecommendedInterchange + 0.25% + $0.10~$380~$4,560$19,620
Flat-Rate (Square)2.6% + $0.10/txn~$560~$6,720$19,440
Flat-Rate (Stripe)2.9% + $0.30/txn~$700~$8,400$19,300
Surcharge Program3% added to card transactions~$0~$0$20,000
Cash DiscountPosted price includes fee; cash gets discount~$0~$0$20,000
Dual PricingTwo prices displayed: cash and card~$0~$0$20,000

* Interchange-plus estimate based on ~2.0%+ average effective rate (interchange + 0.25% markup + $0.10/txn). Surcharge, cash discount, and dual pricing show $0 net cost to merchant — the processing fee is recovered from or built into customer pricing. Actual costs vary by card mix.

Model Calculator

Pricing Model Calculator — Compare Any Two Models

Use this calculator to compare pricing models at your actual volume. Enter your monthly card volume and average ticket to compare any two pricing models side by side.

Model A
Monthly cost:
Annual cost:
Net to you:
Model B
Monthly cost:
Annual cost:
Net to you:
Feature Comparison

Compare Pricing Models — Criteria Grid

One model not shown here: tiered pricing — the bundling model used by many traditional processors that sorts cards into opaque qualified, mid-qualified, and non-qualified buckets. It is the least transparent model available and almost always more expensive than interchange-plus. The interchange-plus vs flat-rate comparison is the most common decision point for merchants moving off Square or Stripe. See how tiered pricing works and why most merchants should avoid it.

CriteriaInterchange-PlusFlat-RateSurchargeCash DiscountDual Pricing
Net Cost to MerchantLowModerate–HighNear ZeroNear ZeroNear Zero
TransparencyHighestModerateModerateModerateHigh
Setup ComplexityLowLowestModerateModerateModerate
Customer ImpactNoneNoneSees fee at checkoutIncentivized to pay cashSees two prices
State RestrictionsNoneNoneSome states restrictPermitted everywherePermitted everywhere
Best ForMost businesses $10k+/moVery low volumeHigh card volume, permitted statesCash-friendly businessesRetail, food service
Works Online?YesYesCredit cards onlyComplex onlineYes
Debit Card Eligible?YesYesNo (credit only)YesYes
Adoption Trend

Adoption has accelerated sharply: 34% of US small businesses added a credit card surcharge in 2025, up from 1–2% in 2019, according to the J.D. Power 2025 U.S. Merchant Services Satisfaction Study. The 2026 study put the figure at 35%, with 32% of surcharging merchants reporting that customers cancel purchases at least some of the time when a surcharge appears at checkout. Brookside's surcharge decision framework walks through which verticals tipped first and where the customer walk-away rate actually sits.

Real-World Examples

Pricing Model Case Studies

Case Study 1 — Retail Store
Switching from Flat-Rate to Interchange-Plus

A retail boutique processing $45,000/month on Square at 2.6% + $0.10 was paying ~$1,210/month. After switching to interchange-plus at a 2.1% effective rate, monthly fees dropped to ~$882 — saving $378/month or $4,536/year with no change to customer experience. Beyond cost, the switch eliminated the account freeze risk that comes with Square's payment facilitator model — read about what happens when Square freezes your account and why dedicated merchant accounts are structurally different. See also the full Square payment processing problems breakdown.

Case Study 2 — Restaurant
Implementing Dual Pricing

A quick-service restaurant processing $30,000/month was paying ~$810/month in flat-rate fees. After implementing dual pricing — displaying a cash price and a card price — card processing costs dropped to near zero. Net monthly savings: $810/month.

Case Study 3 — Professional Services
Surcharge Program for a Law Firm

A law firm in a surcharge-permitted state processing $80,000/month in credit card payments was absorbing ~$2,000/month in fees. After implementing a disclosed 3% credit card surcharge, net processing cost dropped to near zero. Chargebacks remained a consideration — a chargeback on a surcharged transaction means absorbing both the reversed amount and the surcharge. The firm implemented clear client agreements to minimize dispute risk. For a deeper look at how processors handle disputes differently, see how PayPal handles chargeback disputes compared to traditional processors.

Case Study 4 — E-Commerce
Moving from Stripe to Interchange-Plus

An online retailer processing $60,000/month on Stripe at 2.9% + $0.30 per transaction was paying ~$1,860/month. After migrating to interchange-plus pricing, effective rate dropped to ~2.1% — saving ~$480/month or $5,760/year. The migration also included switching to a direct payment gateway — eliminating Stripe's gateway markup entirely. For a detailed breakdown of this comparison, see Stripe payment processing problems. For similar issues with PayPal, see PayPal payment processing problems.

Decision Guide

Which Model Wins When You Compare Pricing Models?

Choose Interchange-Plus if: you process more than $10,000/month, want full transparency on costs, and don't want to change how customers pay. To understand exactly how interchange fees work before switching, read interchange fees explained. If you're unsure whether a dedicated merchant account is right for your business, read do I need a merchant account.
Choose Flat-Rate if: you're just starting out, processing under $5,000/month, and value simplicity over cost optimization. For a full explanation of when flat-rate stops making financial sense, see flat-rate payment processing explained.
Choose Surcharge if: you're in a surcharge-permitted state, process primarily credit cards, and want to eliminate net processing cost on credit transactions. See surcharge legality by state before setting up a program. Learn more about Visa surcharge rules and CFPB consumer protections.
Choose Cash Discount if: your customer base is cash-friendly, you want to incentivize cash payments, and you want a fee-offset program that's permitted in all 50 states.
Choose Dual Pricing if: you're in retail or food service, want to display two clear prices at the point of sale, and want full cost recovery on card transactions.
Surcharge vs cash discount: Both offset processing costs but work differently. Surcharge applies only to credit cards and requires state compliance. Cash discount applies to all card types and is permitted everywhere. Choose surcharge if you're in a permitted state and primarily take credit cards. Choose cash discount if you want universal coverage.
Dual pricing vs cash discount: Dual pricing displays two prices at the point of sale — cash and card. Cash discount posts one price and offers a discount for cash. Dual pricing is cleaner for retail and food service. Cash discount works better where a single posted price is expected. Both eliminate net processing cost.
Interchange-plus vs dual pricing: Interchange-plus keeps pricing invisible to customers — you absorb a transparent, competitive cost. Dual pricing eliminates that cost entirely but requires displaying two prices at every point of sale. If customer experience is the priority, interchange-plus. If cost elimination is the priority, dual pricing.
Once you've chosen a model: If you're moving away from Square, Stripe, or PayPal, see the step-by-step guide on how to switch payment processors without losing a day of sales. A free cost analysis from Brookside identifies which model minimizes your processing costs based on your actual statement, volume, and card mix. No obligation.
Common Questions

Frequently Asked Questions

Which pricing model is cheapest for most businesses?

Interchange-plus is almost always cheapest for businesses processing more than $10,000 per month. It passes the actual card cost directly to you plus a fixed markup, rather than bundling everything into a blended rate that hides the processor's margin. Flat-rate is simpler at low volume but becomes expensive as volume grows.

What is the difference between flat-rate and interchange-plus pricing?

Flat-rate charges the same percentage on every transaction regardless of card type — typically 2.6–2.9%. Interchange-plus charges the actual card network cost plus a fixed processor markup. On debit cards and standard credit cards, interchange is often well below the flat rate, so interchange-plus produces meaningful savings at higher volumes.

Is a cash discount or dual pricing program worth it?

For businesses with consistent in-person card volume, cash discount and dual pricing programs can eliminate processing fees entirely by building the card cost into the posted price and offering a discount for cash. They are legal in all 50 states and require no card brand registration. The tradeoff is customer-facing pricing complexity, which fits some businesses better than others.

Next Step

See Which Pricing Model Saves You the Most

Send your current processing statement. We apply each model to your actual volume and card mix — and show you the cost difference in real dollars before you commit to anything.

Get Your Free Statement Review

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Call (833) 382-1992 Email hello@brooksidepayments.com